Here’s how to add a GIF to your email (Gmail, Outlook and Yahoo). Messages in email marketing are sometimes boring. So, apart from well-written content, how can you make your emails more engaging? Consider including a GIF in your email.
Even if you don’t know how to code, you can easily add GIFs to your email messages. This article will show you how to insert GIFs into your emails and integrate them appropriately with your marketing strategy.
Also read: How to Send Audio Messages in Gmail
What are GIFs?
Graphic Interchange Format (GIF) is a digital image format developed by Compuserve in 1987. One image is encoded with multiple frames, comparable to a flipbook.
GIFs, unlike static images or photos, feature fast animations that last a few seconds and repeat frequently. Some of the most effective GIFs only have certain parts of the image with motion, and the entire image doesn’t need to be animated.
According to the State of Email Litmus 2022 survey, about 51% of marketers use GIFs in some of their emails.
One of the significant achievements of using GIFs in email is the Dell XPS 12 Convertible Ultrabook. David Sierk, Dell’s email strategist, included a GIF in a 2012 email showing how an ultrabook went from a laptop to a tablet. As a result, Dell also saw a 103% increase in conversions, which doubled the ultrabook’s revenue.
A study by Nielsen Norman Group found that people had more positive reactions to emails that didn’t use animated GIFs. While it’s best to use GIFs sparingly and only for specific purposes, a well-executed and perfectly placed GIF can turn your email readers into paying subscribers.
4 Reasons Why You Should Add GIFs to Your Email Messages
Except for Outlook 2007 to 2022, most email clients support the GIF file type. You can also access it directly from the client’s website or via the desktop and mobile email client apps. Here are some reasons why you should add GIFs to your email messages.
1. GIFs Attract Readers’ Attention: Including a GIF in an email can help you grab the recipient’s attention. You can get them to respond to your Call to Action by doing so, in colloquial language called Call to Action (CTA).
2. Can Simplify Complex Ideas: GIFs can be used to demonstrate complex processes or instructions in emails without using too much text.
3. GIFs can Help Demonstrate Products and Services: GIFs can help introduce innovative products that people might not know about and showcase their unique features in seconds.
4. Can Get Your Readers Excited About Your New Content: GIFs are great for previewing things to come, like upcoming events or products. Since you are not limited to one static image, it can make your audience curious about using your multiple products in just one animation.
How to Insert GIF in Email (Gmail, Outlook and Yahoo)
How to insert a GIF in your email is quite easy. First, you need a short animated video that you can make yourself or download via a website like Giphy.
Also read: How to Make GIFs from YouTube Videos on HP and PC
Adding GIFs in Gmail
- Choose the part of the email that best matches the GIF.
- Click Insert Photo (not Attachment).
- Select the GIF file from your computer or Google+ album and hit Upload.
- You can also change the placement of your GIF to the email body using the Align button.
Adding GIFs in Outlook
- Click on the section of the email where you want to place the GIF.
- Select Insert Inline Image.
- Select the GIF from your computer.
- Click the Insert button at the bottom of the Email page.
Adding GIFs in Yahoo Mail
- Compose an email by selecting the Compose button.
- Click the section where you want to embed the GIF.
- Select the GIF icon in the bottom toolbar. Choose a GIF from a collection of popular GIFs to include in your email.
- To resize a GIF, hover over the image.
- Click the three-dot icon in the upper-right corner of the GIF and select Small or Large.
Also read: How to Change Name in Gmail Email
7 Things to Keep in Mind When Adding GIFs to Emails
1. Use an Email Client That Supports GIFs. When sending an email, make sure the recipient is using an email service that supports GIFs. Fortunately, almost all email clients can send and receive emails with GIFs, except Outlook 2007 to 2022.
2. Don’t Use Unprofessional GIFs. Always ask yourself if a GIF is appropriate for your audience before using it. Make sure the GIF looks professional.
3. Match your GIF to CTA. One of the best uses of GIFs, apart from showing your product or service, is to guide readers to a CTA. Your GIF should contain a message about what they should do after reading the email, whether it’s following a link or viewing your offer.
4. Don’t Add GIFs without Purpose or Context. GIFs should contribute to the overall purpose of your content, whether to inform or entertain. Otherwise, it can drive customers away rather than lure them in. Again, it is best to do thorough research on your target audience.
5. Create Custom GIFs Instead of Using What’s Available Online. It can be tempting to use popular GIFs because of their eye-catching power. However, it is best to create a custom GIF that reflects your marketing message.
Also read: How to Add Emojis, GIFs and Agendas in Google Meet
6. Don’t Add heavy GIFs. Make sure the GIF loads quickly and animates smoothly before you upload it. If any of the frames appear frozen, check the size of the GIF file and, if possible, reduce it. GIF files should not be larger than 2.5 MB in order to load quickly on the reader’s screen and animate smoothly.
7. Animate Only One Part of the GIF. Some readers find GIFs distracting. If you don’t want to annoy your subscribers while they’re digesting the gist of the email, try animating only a portion of the GIF. This way, they can stay focused on the email message while appreciating the animated GIF.
That’s the tutorial on how to add a GIF to your email. Hopefully this article is useful for those of you who need it. Thank you for visiting and don’t forget to share it with your friends too.