ER Instagram – Currently, many Netizens are looking for the understanding of ER Instagram and how to increase the ER Ig. For those of you who want to know how many ER Instagram numbers are, you can read this article to the end.
Launching from wekipedia, that Instagram is a social networking application that allows its users to share photos and videos with their friends. This app can be downloaded for free from regular app stores and is available on both cellphones and iOS.
The company was founded by Kevin Systrom and Mike Krieger, both graduates of Stanford University, in 2010 and now has around 200 million users. Facebook, the social networking giant, acquired the company in 2012. Although its basic premise is image sharing, the site’s popularity stems from its image editing functions.
About ER Instagram
ER Instagram is usually used to find out how active the Instagram account is, not only active individually (for example, often online) but active in general (relationships with other accounts such as comments, likes, etc.).
For those of you who are often involved in the business world on social media, you must be familiar with social media called Instagram. Now this social media also provides Instagram insights that can be accessed if the account is converted into a business account. Through the available insights, you can calculate Instagram engagement rate more easily.
But what is Instagram ER? What is meant by engagement rate is an indicator of large or small interactions that occur on an Instagram account. This can be seen from how much interaction occurs between an account and its followers.
There are several ways you can use to calculate Instagram engagement rate. Each method can help you gain insight into the performance of your Instagram account, as well as to find out what social media marketing strategy to do to develop it.
What is ER Instagram
What does ER Instagram mean? ER itself stands for Engagement Rate, which means Engagement Rate / Value, meaning how much engagement the Instagram account is concerned with.
Engagement rate is a standard metric used in social media marketing to measure performance on content. It is often used on social media especially Instagram. Important points in engagement rate is the level of engagement, interaction, intimacy, and influence an audience has on a brand on social media.
Engagement rate This can also help us to find out how our Instagram is performing. The number of followers on Instagram does not necessarily describe the height engagement rate or more often called ER. Decisive point engagement is how many and how often people connect with us.
This is usually used by advertisers or media teams who want to use the services of celebgram to find out how big the opportunity is for the account to be involved with other Instagram users when he makes a post, either story or post.
Instagram ER Counter Websie
There are several websites that provide services for checking Instagram ER, but here we try to use Phlanx’s ER IG which can be used for free.
If you may have trouble counting engagement rate Manually. Don’t worry, you can take advantage of some tools Instagram Engagement Tools.
Here are some Instagram ER counter websites or you can call it tools which you can use to calculate ER.
How to Calculate Instagram Engagement Rate (ER IG)
Follow the steps below to find out Instagram ER using Phlanx.
- Visit Planx
Visit the webpage https://phlanx.com/engagement-calculator
- Engagement Calculator
Phlanx calls it Engagement Calculator, enter your IG account username here without the @ sign that you want to know the ER for.
Press Enter or click the search icon on the right side to start calculating the engagement value of the IG account in question.
In the example above we fill in with the official IG username Google @google, the ER Google IG account will appear in the middle of the screen with the percentage.
This percentage is of course taken from the number of followers, likes, comments, and maybe other variables that allow it to be used.
In addition, you can also find out more than just the data above by clicking the Generate Instagram Audit button to find out the audit results from the IG account in question.
How to measure Engagement Rate IG with Reach
This method of calculating ER with reach will be much more accurate than calculation based on the number of followers. This is because reach calculated based on the unique audience that viewed the content. Meanwhile, if it is calculated based on the number of followers not necessarily all followers that we have look at our content.
Reach count the people who view our content, whether they follow our account or not.
To be able to measure the ER of Reach you can use the formula:
ER = Total engagements per post / Reach per post x 100
The value of the reach will continue to change because it is influenced by ER on the post. Using this formula you can find out the number of non followers who viewed our content.
Or you can set how you want ER to rate (increase or decrease variables) by clicking the Go to The Engagement Calculator Manager button at the bottom of the page. But for this, some of the features are paid.
How to Improve Engagement Rate Instagram
Instagram is one of the most popular social media platforms today. In this application, users can share various photos or screenshots, and interact with other users.
Instagram is a completely visual platform. Unlike Facebook, which relies on text and images, or Twitter, which relies solely on text, Instagram’s sole purpose is to allow its users to share images or videos with their audience.
On Facebook, you can choose to post 100 photos in an album. But on Instagram, you have to sort through the best photos to post. The reason is that Instagram users usually don’t want to post more than once a day.
And to be more exclusive, the uploaded photos usually shouldn’t be too many of the same. For example, it would be weird if you posted ten vacation photos on the exact same beach on Instagram. On the other hand, only one or two of the best are posted.
There are various ways you can use to improve engagement such as by placing an ad. But apart from that, you can also do other ways, such as:
- Make Instagram Gallery look neat and themed
- Invite followers to leave comments
- Use the right hashtags
- Take advantage of the Instagram Stories feature
- Upload content regularly
You may be familiar with Instagram Video posts. Instagram Video functions the same as regular photo posts. However, videos are up to 60 seconds long which are useful for explaining and promoting the products you sell. You can add filters, captions, and mark locations before sharing the post.
Video posts generate more user engagement than photos on Instagram. Instagram Video’s functionality is huge for brands looking to win over Instagram’s new algorithm, where it tracks user engagement in your posts to determine whether or not to show your content widely.
Engagement Rate Benefits There are lots of Instagram too. Engagement rate not just numbers, but by knowing engagement rates, we can get several benefits, such as:
- Establish direct communication with the audience
- Knowing feedback to perfect marketing strategy
- Build brand awareness and brand loyalty.
Well, it is possible that the discussion of the article above can help you to increase the ER of your Instagram account.
That’s Domainjava.com’s post about ER Instagram, starting from understanding, how to calculate and check, benefits, and complete ways to improve it, hopefully it helps.